Empowering AEC Marketers with SMPS' AI Event

April 15, 2025

Artificial Intelligence is no longer a distant future—it’s here, and it's transforming the way AEC firms market, grow, and compete. At the forefront of this transformation is SMPS, actively supporting its members in learning how to harness AI not as a buzzword, but as a practical, empowering tool for their careers and firms. At Workorb AI, we’re proud to stand alongside SMPS in this mission as a Platinum Sponsor of the AEC.AI TM initiative, reaffirming our commitment to the marketing professionals who make growth happen.

AEC marketers play a critical role in shaping the future of their firms—and we believe they deserve smart, intuitive tools that amplify their impact. Let’s dive into why AI matters for AEC marketers and how Workorb AI is helping turn ambition into action.

SMPS and the Future of AI in AEC Marketing

The Society for Marketing Professional Services (SMPS) has always been about equipping AEC marketers with the tools, resources, and community they need to thrive. In today’s fast-changing landscape, that means helping members understand and apply artificial intelligence to do their jobs better, faster, and more strategically.

Through events, educational sessions, and initiatives like AI in AEC, SMPS is empowering its members to leverage AI not to replace human creativity—but to unlock it. This is about reducing repetitive, manual tasks and giving marketers the space to focus on what they do best: crafting compelling messages, building client relationships, and driving strategic growth.

Workorb AI is honored to support this vision and contribute our technology, expertise, and energy to this critical evolution.

The Need for Practical, Workflow-Aligned Tools

While AI has enormous potential, many marketers are understandably cautious. Between tight deadlines, stretched teams, and complex pursuits, AEC marketers don’t have time for complicated tools that require steep learning curves or major workflow disruptions. What they need are platforms that are easy to adopt, intuitive to use, and aligned with how marketing actually gets done in the AEC world.

That’s where Workorb AI comes in.

Our platform is designed specifically for AEC marketing teams—not generic software repurposed for the industry, but a tool built from the ground up to support proposal workflows, project storytelling, resume and project data management, and more. We help marketers surface relevant information faster, reuse past content more efficiently, and collaborate more closely with technical teams.

Think of it as your AI-powered teammate: always organized, always ready, and always aligned with your goals.

From Burnout to Breakthrough: AI as a Career Amplifier

AEC marketers are constantly under pressure to deliver—facing high volumes of proposals, short deadlines, and the need to balance strategy with execution. It’s easy for creative, high-value work to take a backseat to copy-pasting content or chasing down project information.

AI changes that equation.

With Workorb AI, marketers can:

  • Automate repetitive tasks like updating resumes, pulling boilerplate content, and compiling project lists.
  • Quickly locate and reuse the best content from past proposals, making every pursuit more efficient and accurate.
  • Collaborate more easily with technical staff by accessing knowledge across departments and roles.
  • Focus on creative strategy, storytelling, and brand positioning—the work that moves careers and firms forward.

In short, AI helps AEC marketers reclaim their time, elevate their roles, and pursue more impactful opportunities. It’s not about doing more with less—it’s about doing more of what matters.

Workorb AI: Built for Marketers, Committed to Growth

At Workorb AI, we believe that when marketers are empowered, firms grow. That’s why our platform is designed to help you meet daily demands without losing sight of strategic objectives. Whether you're managing a proposal deadline, building a pursuit strategy, or leading a rebrand, Workorb is your partner in progress.

We’re proud to be a Platinum Sponsor of SMPS' AI in AEC, supporting SMPS in its efforts to educate, inspire, and equip marketing professionals to thrive in the AI era. Together, we’re building a future where marketers have the tools they need to lead—with confidence and clarity.

If you're ready to explore what AI can do for you and your firm, we’d love to connect. Reach out to learn more, see Workorb in action, or just chat about how we can help you do your best work.